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Management and objective of Business administration

Introduction Business administration is a profession focused on the management of work groups and on directing them towards the achievement of specific objectives that is required of both private and public or social companies, making the most of the use of their resources, using the implementation of planning techniques, control, management and direction that are […]Read More

What is the Business Administration and why is it important

The administration is a branch of the social sciences and to this body of knowledge the companies usually come to guarantee the efficient use of the resources with which this account. It seeks to concentrate all the efforts and potential of each of the members of a work team in obtaining the achievements. Errors due to poor administration can […]Read More

Sources of information for good business management

Business management is defined as all actions focused on making the company known, affecting both market loyalty and the opening of a new one. Given this definition, it is key to know what sources of information we have within our reach. Good business management leads to better sales. No one doubts – or nobody should doubt it […]Read More

Marketing information system and its evolution

A company has at its disposal a large amount of data that can be collected to help you make better decisions. Hence the importance of the analysis of information in marketing. In order to gather the information that is useful, the Marketing Information Systems are being used. More about Marketing Information systems When talking about marketing information […]Read More

Marketing Intelligence System

Currently, one of the most important pillars when taking action within organizations is information. This has caused several organizations to resort to information systems in order to obtain this valuable resource. In other words, an information system is a means by which data flows in an organization, this information can be internal or external and will be […]Read More

What is the Marketing Information System?

Modern marketing requires more dynamic and intelligent information systems every day. The real-time information for decision making every day becomes more relevant. Focusing marketing strategies on the knowledge of customers and markets, requires having antennas placed on the market and multi-source data collection systems that allow anticipating market trends and thus making smarter decisions. Technology, Big Data and […]Read More